SCIS. Developing a new sustainable home improvement brand

SCIS

The Challenge

SCIS is a UK market leader in insulation and sustainable home improvements. It is predominantly a fulfilment partner for the big four energy companies and fulfils government-backed ECO-scheme projects.

The challenge was capturing the opportunity of a surge in homeowners' demand for sustainable home improvements. SCIS had no brand or proposition to speak directly to homeowners alongside traditional commercial and B2B audiences.

I led strategy to understand the market and consumer attitudes and create a new D2C brand.

The Solution

We started with consumer research to understand and explore attitudes to sustainability, suppliers, sustainable products, pricing and barriers to purchase.

We created a defined target audience with actionable insights after conducting primary audience research across the UK and a strategic marketplace review.

This led to a new brand framework built on five pillars central to consumer needs in a sustainable home improvement supplier.

The only things missing were a name, a logo, and a visual language that supported the framework, so it was time to brief the creative.

The framework and proposition were built on a better understanding of consumer attitudes to sustainable home improvements. This understanding created the foundation for working with creatives to develop a new name, logo, and visual identity.

To turn this strategy into reality, we developed naming concepts and the initial look and feel before delivering complete brand guidelines, tone of voice documents, and conceptual launch campaigns. 

In a sector awash with small family firms, our research-led approach gives Bundle marketplace cut-through and resonance with its clearly defined target audience.

In a fast-growing sustainable home improvement industry, Bundle gives homeowners the confidence to make decisions to save money and reduce their carbon footprint. Bundle helps homeowners navigate a bewildering range of sustainable home improvement products to reduce costs and improve the efficiency and comfort of their homes. 

The logo, identity, textures, shapes and font combine with language and tone of voice to reinforce Bundle's values of professionalism, expertise, trust and service within the context of money-saving and positive environmental action.