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Performance Consultants International (PCI). Evolving an existing B2B brand
While PCI had a visual identity, its underpinnings were inconsistent and confusing.
Dec 17, 20241 min read


Performance Consultants International (PCI). Award-winning lead generation
Delivering growth for a world-leading performance coaching and training organisation The Challenge Performance Consultants International...
May 23, 20242 min read


Delivering end-to-end social success for the EV charger Wallbox
Wallbox Social Campaign The Challenge Wallbox, an innovative market leader in electric vehicle (EV) charging solutions, needed a creative...
May 16, 20241 min read


GFK Newron. Launching a new B2B SAAS product
The Challenge GfK is a global leader in data and analytics, providing consumer and market insights for over 85 years. They approached...
Feb 8, 20242 min read


OvalX. Rebranding and launching an FX Trading platform into new markets
OVALX The Challenge After acquisition by financial services company Oval, the trading platform ETX needed a rebrand to broaden its appeal...
Sep 23, 20231 min read


The Shark's Trust. Save the sharks through the Big Shark Pledge
The amazing sharks and rays that live in the open-ocean are at risk from excessive fishing.
Nov 25, 20221 min read


OvalX. Rebranding trading platform ETX to OvalX
Really enjoyed working on this rebrand and launch for Oval after their acquisition of trading platform ETX. The strategic challenge was...
Sep 13, 20221 min read


BIMA Charities in Need website audit: Doing Good To Raise Awareness
Pixeled Eggs and BIMA recently published a first-of-its-kind in-depth audit of charity websites in England and Wales.
Sep 26, 20205 min read


Gyro. Writing B2B category thought leadership for a leading agency
It's been a pleasure contributing to Gyro's B2B thought leadership here . The big eye openers in my research for these were the gap...
Feb 15, 20201 min read


Pixeled Eggs. Launching a SAAS web service for UK charities
Creating a website platform for small and mid sized UK charities...
Dec 2, 20191 min read


Gyro. Creating thought leadership in B2B telco space
A standout fact in the research for this article is how big the gap is between buyers and sellers in B2B telco. The irony is that when...
Dec 2, 20191 min read


Supercharging a webdev agency's proposition
After three years of building a business from scratch, the founder of this web development agency decided they needed to ambitiously grow...
Nov 10, 20192 min read