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Is an independent agency right for you?
THERE IS NO 'RIGHT' AGENCY MODEL, ONLY WHAT IS RIGHT FOR YOU.
Feb 252 min read
Performance Consultants International (PCI). Evolving an existing B2B brand
While PCI had a visual identity, its underpinnings were inconsistent and confusing.
Dec 17, 20241 min read
TBI shortlisted at The Drum Awards 2024 for social
TBI shortlisted at The Drum Awards 2024
Sep 20, 20241 min read
How we tackled the 'cut-through' challenge in financial services for UBS Asset Management
One of the big problems with financial services businesses is that they often have little to say that is different from their...
Jul 2, 20242 min read
Performance Consultants International (PCI). Award-winning lead generation
Delivering growth for a world-leading performance coaching and training organisation The Challenge Performance Consultants International...
May 23, 20242 min read
Delivering end-to-end social success for the EV charger Wallbox
Wallbox Social Campaign The Challenge Wallbox, an innovative market leader in electric vehicle (EV) charging solutions, needed a creative...
May 16, 20241 min read
GFK Newron. Launching a new B2B SAAS product
The Challenge GfK is a global leader in data and analytics, providing consumer and market insights for over 85 years. They approached...
Feb 8, 20242 min read
The marketing strategy and planning guide is in print, and online.
The definitive strategy and planning guide for marketing communications
Nov 29, 20231 min read
UBS wins at The Financial Services Forum Effectiveness Awards 2023
UBS Sustainability Campaign Wins at Financial Services Forum Effectiveness Awards
Nov 29, 20231 min read
S1E7: STRATEGY AND PLANNING GUIDE: IS THERE AN INTERNAL BRIEF?
How to write an internal creative brief
Nov 14, 20232 min read
Tough trading in agency land creates investor and leadership opportunities
With so much uncertainty, agencies have sloughed off unnecessary costs to hunker down and protect their core.
Nov 10, 20231 min read
UBS and PCI are B2B Drum finalists in 2023
B2B Marketing Award Winners
Oct 30, 20231 min read
S1E6: Strategy and planning guide: Is there an insight?
Find out why insights and propositions matter in this episode of my strategy guide you can find out all about them.
Oct 30, 20233 min read
OvalX. Rebranding and launching an FX Trading platform into new markets
OVALX The Challenge After acquisition by financial services company Oval, the trading platform ETX needed a rebrand to broaden its appeal...
Sep 23, 20231 min read
Personas non-grata in the Drum.
Ranting in the Drum. I don't understand why anyone might think efforts to understand audiences are somehow now longer relevant because...
Jul 21, 20231 min read
A practical guide to AI for marketers
I've been working on a practical guide to the application of AI to marketing which is available from the Nucco website here.
May 10, 20231 min read
S1E3 Strategy and planning guide: Is the brand or product clear?
Understanding the brand or product you are working with is essential to successful communications planning. The third instalment of my...
Feb 24, 20235 min read
S1E2 Strategy and planning guide: Is the objective clear?
New episode of my strategy guide published on Nucco here. Full text below too. --> By Mark Iremonger, MD & Strategy Partner at Nucco, a...
Jan 30, 202310 min read
S1E1 Strategy and planning guide: First principles.
Have started a series of articles that clarify some aspects of strategy and planning as it applies to marketing communications, First...
Dec 6, 20224 min read
We’ve got to let go of the past – and learn to love today’s great work
How do we square the popular opinion that marketing has gone to hell in a hand-cart because of data and evidence based marketing, with...
Oct 21, 20221 min read