Holben Strategy

UBS Asset Management: Investing in progress. Award-winning B2B campaign connecting sophisticated investors to sustainable investment solutions

While UBS Asset Management has high awareness as a global financial services brand, it is less well-known for sustainable investments.

Nov 5, 20252 min read

Reasons to get into and out of advertising

This is attributed to Russell Davies by Praveen Vaidyanathan and has been something of a persistent meme on LinkedIn. When I first saw this it made me proud of our industry, as I have matured and built experience, I cannot help but think that the industry has failed to invest in its people and value people's experience, and to a large extent has lost its young talent and indeed its mojo to the tech companies.... It's still a good read, though. THE BEST REASONS FOR STARTING

May 202 min read

UBS Certified Brand Partner

It was great to be recognised by UBS as a Certified Brand Partner for 2025-26. This earned status recognises that our work at Nucco represents best practice for UBS. I'm delighted our indexing investments campaign Where expertise meets scale has achieved this prestigious 'gold standard'. It had a heavy 'strategic load' building out messaging frameworks and propositions and developing a creative concept that worked within UBS global brand, but also supported the campaign m

Jan 151 min read

IPA Membership

Nucco has invested in membership of the IPA, which is the closest UK organisation I think represents a gold standard in professional standards and behaviours. This gives Nucco and its clients access to considerable resources while also committing Nucco to a programme of Continuous Professional Development. It also binds Nucco to the provisions of the IPA Royal Charter, Bye-laws and Rule Book – all of which can be found here: www.ipa.co.uk/royalcharter So now Nucco can say

Dec 19, 20251 min read

SCIS: Developing a new D2C sustainability brand

Developing a new direct-to-consumer sustainable home improvement brand The Challenge SCIS is a UK market leader in insulation and sustainable home improvements. They are predominantly a fulfilment partner for the big four energy companies and fulfil government-backed ECO-scheme projects. The challenge was to capitalise on a surge in demand for sustainable home improvements among homeowners. SCIS did not have a brand or proposition that spoke directly to homeowners. So fo

May 9, 20251 min read

B2B differs from B2C in the detail, not the principle.

B2B is different from B2C, and overlaps. Marketing is easy to explain but difficult to do well. The difference between B2B and B2C is...

Mar 11, 20251 min read

Is an independent agency right for you?

THERE IS NO 'RIGHT' AGENCY MODEL, ONLY WHAT IS RIGHT FOR YOU.

Feb 25, 20252 min read

Alliance of Independent Agencies

Nucco has joined the Alliance for 2025. It's been a difficult couple of years for Nucco despite doing great work, having loyal clients, and winning awards. The challenge has really been in new business, and so swimming against the more isolationist theme that is developing in international politics, we've decided that indeed, we may well be 'stronger together' in 2025. We'll see how it goes. You can find out more about them here .

Feb 1, 20251 min read