SCIS: Developing a new D2C sustainability brand

Developing a new direct-to-consumer sustainable home improvement brand

The Challenge

SCIS is a UK market leader in insulation and sustainable home improvements.  They are predominantly a fulfilment partner for the big four energy companies and fulfil government-backed ECO-scheme projects.  

The challenge was to capitalise on a surge in demand for sustainable home improvements among homeowners.  SCIS did not have a brand or proposition that spoke directly to homeowners. 

So for the strategic foundations, creative branding and rollout of this new brand, they turned to the Nucco crew: myself, Cassy (Account Management), Joe and Mathilda (Creative Direction).

Welcome to Bundle.

The Solution

After conducting primary audience research across the UK and a strategic review of the marketplace, we defined a target audience and developed actionable insights, along with new brand and product frameworks that gave the new brand solid foundations.

Turning this strategy into reality, we developed naming concepts and an initial look and feel before delivering complete brand guidelines, tone-of-voice documents, and conceptual launch campaigns. 

In a sector awash with small family firms, our research-led approach gives Bundle marketplace cut-through and resonance with its clearly defined target audience.

In a fast-growing, sustainable home improvement industry, Bundle gives homeowners the confidence to make decisions to save money and reduce their carbon footprint. 

Bundle helps homeowners navigate a bewildering range of sustainable home improvement products to reduce costs and improve the efficiency and comfort of their homes. 

The logo, identity, textures, shapes and font combine with language and tone of voice to reinforce Bundle's values of professionalism, expertise, trust and service within the context of money-saving and positive environmental action.