We’ve got to let go of the past – and learn to love today’s great work
- Mark Iremonger
- Oct 20, 2022
- 1 min read
How do we square the popular opinion that marketing has gone to hell in a hand-cart because of data and evidence based marketing, with the fact that data and evidence-based marketing contributes to brands bouncing back quicker post-recession?
On THE DRUM, Here. https://www.thedrum.com/opinion/2022/10/04/we-ve-got-let-go-the-past-and-learn-love-today-s-great-work
