Ranting in the Drum. I don't understand why anyone might think efforts to understand audiences are somehow now longer relevant because...

Showreel drops here

I've been working on a practical guide to the application of AI to marketing which is available from the Nucco website here.

Fun 60min project for a friend. Brief: Plan a campaign that encourages young people to work in advertising. Approach: Challenge negative...

From Praveen Vaidyanathan at Saatchi & Saatchi New York, quoting Russell Davies. THE BEST REASONS FOR STARTING IN ADVERTISING ARE THE...

A nice headline quote from yours truly on the Drum. Nucco is not there yet but is on a rewarding and eye-opening journey....

Understanding the brand or product you are working with is essential to successful communications planning. The third instalment of my...

New episode of my strategy guide published on Nucco here. Full text below too. --> By Mark Iremonger, MD & Strategy Partner at Nucco, a...

It's been a journey, but Nucco is now in its new home at Swan Yard in Highbury and Islington, featuring a bar and giant screen for...

There's a great collection of predictions decks you can find in a google drive here collected by a group of strategists credits for the...

Have started a series of articles that clarify some aspects of strategy and planning as it applies to marketing communications, First...

The amazing sharks and rays that live in the open-ocean are at risk from excessive fishing.