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2023 Predictions Deck Collection
There's a great collection of predictions decks you can find in a google drive here collected by a group of strategists credits for the...
Jan 3, 20231 min read


S1E1 Strategy and planning guide: First principles.
Have started a series of articles that clarify some aspects of strategy and planning as it applies to marketing communications, First...
Dec 6, 20224 min read


The Shark's Trust. Save the sharks through the Big Shark Pledge
The amazing sharks and rays that live in the open-ocean are at risk from excessive fishing.
Nov 25, 20221 min read


We’ve got to let go of the past – and learn to love today’s great work
How do we square the popular opinion that marketing has gone to hell in a hand-cart because of data and evidence based marketing, with...
Oct 20, 20221 min read


OvalX. Rebranding trading platform ETX to OvalX
Really enjoyed working on this rebrand and launch for Oval after their acquisition of trading platform ETX. The strategic challenge was...
Sep 12, 20221 min read


ESG communications in financial services
We spoke to 111 marketing professionals across the banking and finance industries to get a broad consensus on the state of play in ESG...
Feb 11, 20221 min read


Why less is more in website analytics
I'm hosting an expert webinar hosted by Pixeled Eggs, and presented by Product Designer Greta Sivickaite. If you're bored by overwhelming...
Feb 7, 20211 min read


1974 JWT Planning and strategy guide
This piece of internet flotsam deserves a permanent home so I have posted it here. It's a 37 page beginners guide to the craft and art...
Nov 26, 20201 min read


BIMA Charities in Need website audit: Doing Good To Raise Awareness
Pixeled Eggs and BIMA recently published a first-of-its-kind in-depth audit of charity websites in England and Wales.
Sep 26, 20205 min read


Pixeled Eggs/BIMA charity website audit launches
This first ever audit into UK charity websites assesses how well 411 small and medium sized charities achieve digital best practice.
Sep 8, 20201 min read


Age-profiles in advertising reveal uncomfortable truths
‘What happens to everyone over fifty here?’ we joked when we were young and hungry in agencyland.
Sep 4, 20202 min read


Brand books, best practice guides and internal comms mushroom during lockdown.
Brand books, best practice guides and internal comms mushroom during lockdown.
Jul 27, 20202 min read